Choosing the right real estate agent to list your property is one of the most critical decisions you'll make during the selling process. In Litchfield County, we're fortunate to have a wide range of experienced and skilled agents. However, based on my experience working with both exceptional and less effective agents, I’ve identified two key factors that can make or break your selling experience.

1. Experience, Pricing Strategy, and Market Knowledge

When selecting an agent, prioritize those with deep knowledge of the local market and a proven pricing strategy. The right agent will prepare an accurate market study to help you determine the optimal price for your property. Overpricing in a market with stable prices can cause your home to linger unsold, while a fairly priced property is more likely to attract serious buyers and sell quickly. An experienced agent understands the nuances of the market and knows how to price strategically to ensure a timely and profitable sale.

2. Responsiveness and Attention to Detail

Responsiveness is crucial in today’s fast-paced market. A great agent will quickly communicate offers, provide feedback from showings, and handle negotiations efficiently, helping you secure a contract in a timely manner. Once under contract, the agent’s attention to detail becomes even more important, as they manage inspections, appraisals, paperwork, and lender coordination. This phase requires someone who can juggle many moving parts—a skilled agent who is proactive from the start is more likely to handle the process smoothly through closing.

Negotiating a Real Estate Agent’s Commission

Once you've selected your agent, negotiating a fair commission structure is the next step. Here are two points to keep in mind:

1. Seek a Fair Commission, Not the Lowest One (Typically 5-6%)

While it may be tempting to opt for the lowest commission, it's important to strike a balance that motivates all parties involved. Typically, commissions are split between the listing agent, buyer’s agent, and their respective brokerages. For higher-priced properties (generally over $1 million), commissions can drop below 5%. However, you want to ensure all agents remain incentivized to market and sell your property.

2. Ensure a 50/50 Commission Split Between Agents

It’s not uncommon for brokers to try and take a larger portion of the commission when listing properties. By equalizing the split between the listing and buyer’s agents, you encourage buyer’s agents to show your property more often. Additionally, while the listing broker may secure a buyer from within their own firm and earn the full commission, an equal split incentivizes all agents, increasing your property’s exposure.

Selecting the right real estate agent and negotiating a fair commission can significantly impact the success of your home sale. With these considerations in mind, you’ll be well-equipped to navigate the process confidently.